Change is constant at a growing company like Cardthartic. But two key things never change:

1) Our products have always been -- and will always be -- made in the USA.

2) We print with soy ink on recycled paper.

I often recommend our printer, in fact. It’s the same firm founded by early investor, Randy Moore, the company that printed our first Cardthartic card, The Premier Print Group right down the road from our Fulfillment Center in Champaign, IL.

A gifted photographer once told us he considered our cards, “emotional gateways,” and that is still what we work toward. In Cardthartic product development, we consistently ask ourselves four things:

1) What could people really use help saying these days?

2) Is the image engaging, and does it effectively connect with the message?

3) Would I truly say that to someone, using those very words?

4) Is the inside message as strong as the cover? (No one likes to be let down(:-(

Our point of view is decidedly different than that of other card publishers. Here are examples from our PASSAGES line:

Inside: have nothing on us old hens! Happy Birthday to you!		Inside: there’s got to be chocolate in here some where!
Inside: is in your arms.		Inside: May you share each other’s dreams, ease each other’s burdens, and be in love all the days of your life.